For a naturally healthy diet:

Healthy wet food made with at least 83 % fresh meat – for dogs of all ages and breeds. See for yourself on the following pages!

The PLATINUM difference
PLATINUM takes a different approach: Learn more about how it differs from conventional wet food.

The PLATINUM recipe
83 % fresh meat, high-quality ingredients: Find out for yourself what makes the PLATINUM MENU recipe and preparation so unique.

The PLATINUM benefits
PLATINUM MENU quality provides visibly more enjoyment of life and better health for your dog. Try it out for yourself.

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How to Place Your Order?

Overview of PLATINUM Products

Dry food
Adult dogs
Adult Chicken
Adult Lamb+Rice

Dry food
Puppies
Puppy Chicken

Wet food
Full grown dogs
MENU Chicken

Snacks
Fit-Sticks Chicken+Lamb
Fit-Sticks Chicken+Rabbit
Click-Bits Chicken+Lamb

Dental care
OralClean+Care
OralClean+Care Forte

PLATINUM food – setting
new benchmarks

Several years ago the idea of PLATINUM was born. Find out more about our unique food, our philosophy and what is markedly different from conventional dog food.

PLATINUM dry food – a far cry from conventional dog food

Get to know the many advantages of our unique dry food and find out what distinguishes PLATINUM from conventional dry dog food.

PLATINUM snacks – healthy and tasty need not be mutually exclusive

Whether at the dog training facility, on a walk or at home, our reward treats are the right choice. Containing 76 % fresh meat, they are tasty and low in fat. Give PLATINUM snacks a try. Go and see for yourself!

PLATINUM & Wet food

For a naturally healthy diet:

Overview of PLATINUM Products

PLATINUM food – settingnew benchmarks

PLATINUM dry food – a far cry from conventional dog food

PLATINUM snacks – healthy and tasty need not be mutually exclusive

PLATINUM food – setting
new benchmarks